ColdPlay develops an experience of a fan with Microsoft AI | Blog Microsoft Azure

This experience with the remix of fans was built with the Azure AI Services collection in Azure AI Foundry, Microsoft Unified platform AI announced a few months ago at Microsoft Ignite. It integrates advanced AI services such as natural language processing, computer vision and machine learning to help organizations across industries to create AI-Powed solutions that speed up innovation and distinguish on the market.

Great music creates memories that cover generations

My first concert with my son was a few years ago show Coldplay in Vancouver. I was in line with the capture of the show, music, absorbing experience and focus on sustainability – but mostly by watching my youngest experience for the first time. It was really magical. The band has always been in the foreground of innovation and generating magic with their fans.

Up close to man's hand

Coincide with their latest project, A film for the futureThe band has worked with Microsoft to create an AI-POWER experience that allows fans to interact with their new album Moon music In a unique and personal way.

After some initial skepticism, when a generative AI appeared, we now see creators and artists begin to experience with AI as a creative booster – bringing new ways to communicate and strengthen their work faster.

A film for the future It is a highly collaborative project that combines another group of filmmakers and animators to create unique segments for a 44 -minute film that provides a visual apoiniment to the new album. Each creator got a wide set of topics and creative licenses to come up with visual elements, each of which felt the best representation of Coldplay music. This theme of cooperation now applies to the experience of fans that goes beyond traditional passive viewing and allows you to create your own 15 secret clip with Microsoft Copilot and Azure AI. Your clip or remix is ​​then added to the community playback here.

By going on the Community Remix section on the movie website, you can see the other songs “IAAM” (“I am and Mountain”) from “Moon Music” and you can create your own clip.

No wonder it is a very emotional experience when you create your own personal remix. Mine is Trust while convening LightningWhich is sometimes amazing. You can tune your own remix by adjusting the intensity of seven different authorities, such as passion, growth and peace that are represented as months again (believe me, you have to see it). Once you are done, your remix is ​​added to the community and if you want, you can download a video and image of your remix. You can also create another remix.

The memories of this concert in Vancouver flooded back when I was in the application, which gave me a wonderful moment to plunge into precious memories. It was axed and amazing. Not every application can trigger such an answer. ColdPlay Curtyly brings SOE emotional chemistry to the mix, but this creative use AI opens new advice for fans.

Microsoft has worked with Pixel Lab based in Seattle to create this remix experience. The AI ​​platform analyzes the emotional context of each video clip and dynamically assesses them to create a unique and absorbing experience for each fan. This means that no two remixes are the same and each fan gets a personalized day through ColdPlay music, making the experience deeply engaging and unforgettable.

From experience with the Remix community, you can talk to Microsoft Copilot about the new ColdPlay album, A film for the future, Or whatever you want to dig in terms of using a simple challenge.

The merger of generative AI and human creativity opens new views for artists and businesses. Fan Remix experience is more than just a demonstration of top technology. Fans can now become co -creators using Microsoft AI to create their unique interpretations of Coldplay music. It emphasizes one of the many strategic values ​​of AI integration into creative processes to unlock new opportunities for innovation and differentiation.

Made of Azure AI foundry

This experience with the remix of fans was built with the Azure AI Services collection in Azure AI Foundry, Microsoft Unified platform AI announced a few months ago at Microsoft Ignite. It integrates advanced AI services such as natural language processing, computer vision and machine learning to help organizations across industries to create AI-Powed solutions that speed up innovation and distinguish on the market. Azure AI Foundry allows everyone – from developers to scientists with data scientists, to business and IT leaders – to work smoothly, to design, adapt and innovative solutions that transform ideas into reality.

Increasing human creativity with AI

The core of the Coldplay project is the belief that AI can increase human creativity rather than replace it. Technology is an important part of a creative expression for a long time. Artists are often the first to test the creative potential of technical innovation. Generative AI expands the role of technology in artistic expression, brings viewers to the creative process, and in this case promotes fans to co -creators with the artist. It is a look at how AI changes expectations, how we get involved with our favorite artists.


About Jessica

Jessica is in Microsoft Data Azure Data, AI and Digital Application Products. Find the Jessica blog posts here and don’t forget to watch Jessica on LinkedIn.

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